Mobile Grooming Book: Starring… GT!
A new book is on the market. It’s called The Mobile Pet Grooming Guide. Some of the mobile grooming conversion companies are mentioned in the book, and GT Grooming Trailers has a photo of one of our salons right on the cover! The book, understandably, is heavily weighted towards a good company called Wag’nTails, which is the largest and most known conversion company in the business; but a balance of other brands would have been good for the industry. For example, one of the only pictures of a trailer interior is of a GT. After all, Wag’nTails is like a PC, and GT Grooming Trailers is like a Mac! But I’m happy we at least made the cover and a few pics inside.
The book has strengths and weaknesses.
STRENGTHS: Very good information for start-ups looking for advertising ideas. The book has suggestions on how to handle the phone, route appointments, and tips for almost every aspect of the job. There is also some good information about running a fleet of vehicles, retailing products, etc.
WEAKNESSES: First, the author assumes that trailers are for “starters” because trailers are cheaper than vans. After serving about one hundred customers, I can safely estimate that those who purchase trailers instead of vans are not simply starters, they are SMARTER. (more…)

Some of my customers know that my background is in the